Management - Environmental Ethics and OHV use

Frueh, L. (2001). OHV responsible riding campaign (Status and Summary Report): Monaghan & Associates.

Abstract

Professional marketing agency research of the premise that messages intended to change riding habits must be motivational, because simple information and education will not result in behavioral changes. Examines existing OHV user demographic data and conducts original focus group research. Outlines a step by step plan to develop a motivational message that will change behavior, with a budget projection and timeline. Includes the results of Colorado focus group research.

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